Lavalife really wants to place the fun back in dating

Lavalife really wants to place the fun back in dating

Canada’s earliest dating internet site is improving a rebrand to its game that guarantees to woo disgruntled solitary people by placing the fun back to getting a mate.

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Canada’s oldest dating internet site is improving its game by having a rebrand that guarantees to woo disgruntled solitary people by placing the enjoyment back to getting a mate.

Lavalife, launched in 1987 by four friends in a Toronto basement, is improving its electronic platform by having a snappier design, simplified profile producing procedure and linking individuals with typical passions.

Lavalife would like to place the fun back dating back again to video clip

“You’ve got casually driven web internet web sites like a lot of Fish and Grindr, which feed the hook-up tradition. Then you can find old-fashioned internet web web sites like Match.com and eHarmony for individuals seeking to get hitched. Lavalife is within the center. We target genuine individuals minus the stress, ” says Alisa Civiero, who’s overseeing the Lavalife relaunch task.

“The industry is realizing there’s a gap within the on the web model that is dating. Not everybody satisfies a match immediately in addition they shouldn’t feel bad. Being solitary must certanly be enjoyable. You want to get rid of the force and also make this a great and enjoyable procedure. ”

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In the past few years, online dating sites has lost a lot of its stigma. The Pew Research Center released a report in regards to the world of internet dating in late 2013, finding that one-in-five grownups many years 25-34 years old have used internet dating. Read more