At half noon that is past March 1, Pendleton Atrium buzzed with pupils. Phi Sigma Society, the students that are korean Association in addition to Wellesley Asian Alliance sponsored the big event, which was in fact commonly publicized. Wellesley pupils stuffed on the risers, crowded onto sofas and spilled over onto staircases and floors.
Two ladies, both clad in black and displaying exceptional eyeliner, moved to your front associated with room and tapped their microphones. The woman that is first ahead and stated, “Hi, I’m Olivia. ” One other used, “And I’m Esther. We’re the Unfortunate Asian Girls. ”
Olivia Park and Esther Fan first came across during the Rhode Island class of Design, that they both presently attend. These were collaborating on a social news marketing campaign for a hip, brand brand brand new restaurant called Lura.
There was clearly just one single detail that is small Lura had been fake. In reality, the campaign that is entire through the minimalist menus into the Instagram account regarding the fashionably hipster storefront, had not been genuine. Lura had been a type or sort of performance art, a “project… that features food as one platform by which millennials have decide to fulfill their demands for social belonging and validation. ” Every thing ended up being satirical, sarcastic foodie bait developed to deceive meaningless millennials into joining in from the hype that is fake.
The group finished up getting more attention for the task than they ever expected. Magazines such as for instance Eater and also the Atlantic’s Citylab picked within the tale, producing extensive interest. Park mentions the influx of news attention once the point that is turning.
“This got us thinking: how do we utilize this sort of discussion because of the public and social media marketing in an effort to get an even more message that is meaningful? Read more